Income you can support
Request actual leases and operating history where available. Treat a seller’s projection as an assumption to investigate, not promised revenue.
Greg Swartz
UTAH REAL ESTATE INVESTING
See the opportunity.Question the assumptions.
A compelling listing is a starting point. Greg helps you look at the property, the operating picture, and the risks before deciding whether it belongs in your portfolio.
Utah real estate. People first.
IN YOUR CORNER
A business mindset. A personal stake in your decision.
Greg SwartzGet to know your agentGreg looks at an investment the way you’ll live with it: the purchase, the operating picture, and the exit. He helps you evaluate each property in the context of your goals, not the listing’s best-case numbers.
- Define the strategy before choosing the property.
- Separate documented income from projected income.
- Be willing to pass when the assumptions don’t hold up.
A PLAN YOU CAN FOLLOW
From the first question
to the next right step.
Start where you are. Work through the decisions together.
- 01
Set the investment brief.
Discuss capital, reserves, timeline, desired involvement, and the role this property would play alongside what you already own.
- 02
Build the operating picture.
Gather rent evidence, expenses, financing terms, and likely repairs. Identify what is known, estimated, and still missing.
- 03
Investigate the property.
Review condition, leases, permitted uses, association documents, and other property-specific questions with the appropriate professionals.
- 04
Test the decision.
Consider weaker income, higher costs, and a longer holding period. Move ahead when the property and your tolerance for risk line up.
LOOK A LITTLE CLOSER
The numbers behind the asking price.
Use these as discussion prompts, not a forecast. Reliable decisions start with defensible inputs.
Costs you will carry
Include vacancy, management, maintenance, insurance, taxes, utilities you pay, HOA dues, and reserves for larger replacements.
Financing and initial cash
Confirm the proposed use with your lender. Include debt payments, closing costs, repairs, and a reserve before calculating what you can commit.
A plan beyond the purchase
Think through leasing, management, maintenance, and potential exit options. Ask what happens if your preferred strategy becomes less attractive.
Can Greg help with my first investment property?
Yes. Start with your goals and experience level. The first conversation can clarify the type of property, the information you need, and the professionals to involve.
Does a high projected return make it a good deal?
A projection is only as useful as its assumptions. Compare supporting rent evidence, expenses, property condition, and financing, then consider less favorable scenarios. Returns and appreciation are not guaranteed.
Can I use a property as both a home and a rental?
Possibly, depending on the property, local rules, loan terms, and association restrictions. Personal use can also affect taxes. Confirm the plan with your lender and tax adviser before relying on it.
What should I bring to the first conversation?
An area or property link, a rough budget, your timeline, and what you want the investment to accomplish. If you have a rent roll or expense history, those can help ground a later review.
Go a little deeper
IRS residential rental property guidanceAsk your tax adviser how rental ownership and any personal use apply to your situation.
Official resources reviewed September 22, 2026.UTAH REAL ESTATE INVESTING
Your next step.
A conversation with Greg.
Share an area or property link, your investment goals, and whether you’re considering a long-term or short-term rental.
Talk with Greg SwartzStart with what’s on your mind.